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Youth cultures today are small and loose-knit, floating on the electronic ether, making authentic connections with fans worldwide. Fans do not court them exclusively; they maintain open relationships with a number of other niche cultures at the same time. The days when punks had a uniform and were easy to identify are gone; marketers can’t tell who we are just by looking at us anymore. Old demographics are becoming obsolete, and old generation gaps are beginning to disappear.
Speaker: Matt MasonPosted: 26 Aug 2008 at 11:54 AMComments: None... Be the first to comment!
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